Although we recently had a dusting of snow, winter is rapidly coming to a close, with spring right on its heels. Many buildings and projects have been completed since fall, and it is time to get them photographed for marketing purposes. Spring can be one of the best seasons for architectural photography as flowers, shrubs, and trees bloom during April and May. Cooler spring weather means clear, crisp shots and more vibrant color - photos this time of year can be absolutely wonderful.
Read MoreIn many ways, the exteriors and interiors of museums are the unsung heroes. While people are drawn to exhibits and artwork that museums showcase, the amount of time and detail put into the museums themselves, from enhancing the experience from how it’s presented on display and in the room, to the historical and cultural significance of the museum itself, this is something to be proud of and show off. This is where architectural photography comes in.
Read MoreAs the generation of Baby Boomers continues to get more gray hairs, we’re seeing non-stop construction of more Assisted Living Units and Continuing Care Retirement Communities (CCRC). For many, this transition from independent house and family living can be a daunting change. It’s up to you to make sure your photos capture the quality of your units and common spaces, as well as all the community and fun that is available to residents. I’ll break down a few of the most common ways I capture it.
Read MoreProfessional photography in general – but also architectural photography specifically – makes use primarily of horizontal images. The term “landscape” to denote orientation is very telling – not only for shooting scenic vistas but also to provide a more grounded look for architectural photography of the exteriors and interiors of buildings. Today I’m going to look at the place vertical images have in architectural photography and why you should make sure your photographer is taking some.
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While I service clients with all sorts of backgrounds and needs, the vast majority in part or in whole are looking to sell an experience. For the hospitality industry, this means selling individual rooms and activities. For property owners, this means selling a building and its location. For architecture and construction agencies, this means selling the expertise of architecture. With first impressions being vital, I often take special time to focus on entrances for their outsized effects on viewers, making them great tools for all my clients.
Read MoreIn the COVID-19 time of social distancing, we all still need to work on, show off, and sell apartments, offices, and real estate. We still want viewers to be able to see and learn about the inner spaces without violating Stay-at-Home orders or putting people at risk. From showing off completed projects and providing insights on the completed property to a showcase for a company’s portfolio and future bids, I am proud to announce I am now offering Virtual Tours through Matterport. This is a great tool that is almost science fiction with a new way to share the architectural experience.
Read MoreA common issue with new constructions or leasing properties for apartments, condos, and houses is getting great photography when the rooms are empty. Often it doesn’t make sense for the property managers or real estate agents to spend the time and money to stock single rooms or full units or houses. But on the other hand, many fear a lack of interest for potential buyers and renters if they just see empty rooms. In this post, I’ll go over some of the techniques and tips I use when shooting unfurnished rooms.
Read MoreOne of the biggest assets and liabilities for a professional architectural photographer is lighting. It’s important you know the thought process behind photographers picking days and times and what can start or halt a shoot. Today we’re going to talk about two very different types of photoshoots: daytime and nighttime shots and what it takes as a photographer and client to make them happen.
Read MoreA break from my normal blogs, in this post, I want to provide a little historical context for architectural photography, including how it has grown with photography as a whole. It’s important to understand how architectural photography captures the history and culture of buildings, skylines, and whole cities, and how that should factor into your own search for the perfect architectural photography.
Read MoreThe dead of winter is a bad time for most businesses, but not for your resort. Skiing, snowboarding, and other winter sports are your lifeblood. While you’ve got a core of consistent clients, you’re also looking to get new customers – and for that, you’ll need new photography. In this blog, we’ll look at the obstacles you’ll need to overcome, as well as tips and tricks to get the best snow photography that’s possible.
Read MoreWhile it’s not something you probably think about when you’re at the office or at home, the lighting that surrounds you has a subtle impact on your mood and appreciation. These feelings translate over to professional photography, which already has a strong relationship with lighting. Below, I’m going to talk about how important it is to be aware of the lighting inside and outside of buildings and how changes may need to be made (pre or post-processing) to get the best architectural photography of your business.
Read MoreJust as you would pay special attention to your grooming and attire in the days leading up to a new headshot or important photo, the same care needs to be taken with the architectural photography of your building, inside and out. The difference is one of scale, with a building needing the attention of you, your staff, and the architectural photographer. Learn how to get the perfect photo session.
Read MoreWhile most architectural photography focuses on buildings, the landscaping is just as important. The landscape the surrounds and moves through your buildings is critical to the comfort and wellbeing of your employees, customers, tenants, and guests. Just like your landscape is integrated into your architecture by great architects and architecture firms, landscape photography should be integrated into your architectural photography.
Read MoreFrom the largest to smallest home, a lot of money is riding on the line. A large part of finding the best buyer is getting them in the door with a favorable first impression. This is the critical role that architectural photography fills, getting the best shots of your building’s exterior and interior to make people fall in love with your home. Whether you’re a selling homeowner, real estate agent, construction company, or condo/apartment agency, upgrading your photography can help you find the best buyer.
Read MoreWith plants still in full bloom to that beautiful New England month of changing colors, fall can be a magical time for architectural photography. However, fall is also one of the most difficult times to shoot as lighting conditions worse, windows on autumn foliage close, and the already unpredictable weather gets worse. Consider this a piece on the caution of waiting until the last minute to schedule your fall photography.
Read MoreAny business, from a small office practice to a multinational corporation, doesn’t just have one side to it. From the building your business resides in to the art and technology you’ve stocked within and the working and recreational places you’ve created for staff and visitors alike – all of it shows off aspects of your business. When working with an architectural photographer, it’s important to think about and make active decisions on exploring these sides in your professional photography.
Read MoreWhile I’ve worked in this field for many years, I don’t think I’ve written an entire blog just covering the definition of architectural photography and all the questions I get about it from businesses and homeowners unfamiliar with photography specialty. This article is designed to help you understand how this photography is set apart from other kinds, details to understand, and some FAQs on the subject.
Read MoreAre you and your business looking forward to spring? Depending on your field, you may be gearing up or winding down for your busiest season: either way, now is the time to get that professional architectural photography in. However, the question is what part of spring will best capture your property? In this blog, we look over the various factors to consider and what to keep in mind when it comes to photography in the springtime.
Read MoreProfessional architectural photography does not occur in a vacuum: a photographer should not just walk onto the site and start snapping photos. For both building exteriors and interiors, there is planning and preparation that goes into every shot, and hotels and resorts are no exception. In fact, businesses like hotels, resorts, and other hospitality locations rely on great photos for their online booking, making getting the right shots all the more important. Learn what to look for in your professional photographer and how to help them.
Read MoreGeorge Eastman, a man who founded the Eastman Kodak Company (yes, that Kodak) in 1892 and spent his life bringing photography into the mainstream, had this to say about light: “Embrace light. Admire it. Love it. But above all, know light. Know it for all you are worth, and you will know the key to photography.” And it’s true – the right lighting can turn a good photo into a great one, and bad lighting (or a lack of lighting) can ruin a shot even beyond the powers of photoshop.
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