Making Assisted Living Units Photography Look Grand

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As Baby Boomers age, we’re seeing non-stop construction of Assisted Living Units (ALU) and Continuing Care Retirement Communities (CCRC). For many, the transition from independent home and family living can be daunting. Therefore it is imperative that your photos capture the quality of your units and common spaces, as well as the community and fun that is available to residents. I’ll break down a few of the best ways to capture it.

Make Sure Construction is Finished and Rooms are Styled

If your building is new construction, make sure to hold off on photography until your architecture – exterior and interior – is finished and you have a fully furnished example of each unit/ model.

While you can shoot around some unfinished construction and landscaping, if you’re trying to drum up interest before construction finishes (or starts), think about getting some surrounding photography done of the nearby landmarks, including city centers and parks.

Show Off Common Spaces and Get Staff to Help

It’s important to emphasize your community spaces to future residents: places to socialize and have fun are key selling points. Make sure to show off shared spaces by including them in your photo shoot. This includes areas such as:

  • Formal and Informal Dining

  • Bars and Pubs

  • Nail and Hair Salons

  • Game Rooms

  • Art Studios

  • Classrooms

  • Theaters and Stages

  • Fitness Rooms and Pools

  • Indoor and Outdoor Gardens

Make sure to work with staff to stock these rooms and think about including them in your photography.

Show Residents Socializing and Enjoying the Facilities

Consider including residents in your photography. However, you must take the right steps when it comes to adding people to your photography, including model releases (something I talk about in my 10 Crazy Days of Unusual Professional Photography post) or including permission in your contracts with them.

Here at ShupeStudios, we’re experts in architectural photography, both inside and out. Beyond shooting ALUs and CCRCs, we have years of experience photographing hotels and resorts. Want to learn more? Reach out to me today.