Professional photography in general – but also architectural photography specifically – makes use primarily of horizontal images. The term “landscape” to denote orientation is very telling – not only for shooting scenic vistas but also to provide a more grounded look for architectural photography of the exteriors and interiors of buildings. Today I’m going to look at the place vertical images have in architectural photography and why you should make sure your photographer is taking some.
Photography That is Mobile-Friendly
Over a decade has cemented the vertical orientation as the default one on smartphones, so many businesses want to capitalize on horizontal images to maximize their impact and size. Make sure to talk to your photographer before the shooting session about capturing spaces both horizontally and vertically, so you’ve got the right ammunition for websites and social media.
Images for Publications and Covers
iPhones aren’t the only place where verticality holds sway: graphics and covers for many publications such as magazines require vertical photography. While some require literal “portrait” images, there are many other uses. A few things to keep in mind:
A good photographer leaves space. Cover photography needs neutral space for text to be superimposed later, such as the title and reading prompts most mag covers have.
Visual tools to promote projects. These same photos work well for counter cards, brochures, and other takeaway material for promoting the client’s work.
Getting the right resolutions and file types. Lastly, make sure you work with a photographer who understands the sizes and formats needed for printing.
Breaking the Mold with Photography
The choice for vertical images isn’t just for phones or publication. A large part of architectural photography isn’t what you’re taking images of, but how you do it. Lighting, framing, and perspective control are just some of the tools in the professional photographer’s box, and sometimes vertical images will produce better results than horizontal ones.
I’m always looking to help businesses and individuals tell their stories through the perfect professional photography. Interested? Contact me at Shupe Studios. I provide photography to the homes and businesses of Boston and beyond.