If you own or manage office buildings in New England, you already know that under-occupancy is a major challenge. In metro Boston, too much office space sits vacant or underutilized, and the pressure to attract new tenants is real. You may be updating interiors, offering flexible lease terms, and refreshing landscaping as spring arrives—but here's a question: Are your marketing photos working as hard as they can to lease those spaces?
In today's environment, great photography is more than just a visual upgrade—it's a strategic investment. High-quality, current images can help you fill those empty offices faster by making your property stand out where it matters most - online.
Prospective Tenants are Online
When prospective tenants search for office space, they aren't just comparing square footage and pricing—they're comparing how places feel. Most start with an online search or viewing a property owner's website. They quickly make a first impression, and that impression is greatly influenced by photos. Great ones help your building look modern, inviting, and full of potential. Outdated or dull images, on the other hand, can make even a well-kept property feel unremarkable.
Photography Gives People a Sense of Place
Better images help people imagine themselves in the space—and that's where leasing momentum starts.
Captures attention - in crowded leasing platforms and broker emails
Inspires confidence - lessors see that your space is cared for and move-in ready
Highlights unique features – location, natural light, outdoor access, or layout flexibility
Provides content - for your marketing team to share across web, email, and social media
Reinforces value – helps to justify lease rates by showing quality and professionalism
Spring Is the Best Time to Shoot
As flowers bloom and buildings get their seasonal spruce up, spring offers the perfect window to update your photography. Your properties look their freshest—bark mulch is in place, flowers are blooming, the windows sparkle, the landscape is alive, and there is abundant natural light for shooting.
Planning and Preparation Win the Day
When it comes to real estate photography, timing isn't just helpful—it's everything. By planning ahead, we can ensure your building is photographed during its most flattering moments, resulting in images that truly sell the space. Strategic scheduling allows us to control key factors that can make or break the shoot. First we create windows of time to ensure that we have clear, sunny days with crisp light and blue skies to make exteriors pop. We'll coordinate with your landscaping team to ensure we are shooting with freshly mulched beds, blooming flowers, green lawns, and pristine walkways—all the visual cues that say this property is actively maintained and ready for tenants. I'll determine when the sun hits your building's facades —and, when needed, follow the sun around the building to ensure the photographed area is in full light. Similarly, indoors we'll aim for those hours when sunlight streams through the windows of key offices and common areas.
Get Ahead of the Season
For all work, I schedule a pre-shoot walk-through prior to the shoot date. This allows me to get familiar with the building, coordinate with your team, and make sure we're ready to photograph the property when everything looks its best. I'll know when landscaping will be complete, when the sunlight hits your facade just right, and I'll point out things that need to be corrected, moved, or adjusted for the optimal shoot.
My work isn't about taking pictures. It's about making pictures. Let's get you on the schedule this spring to help tenants see the potential of your building and fill up those empty offices.