Companies have struggled to get employees back in the office post-Covid, resulting in so-called “zombie offices.” It’s a heyday for movers, but can be bad news for landlords. With people few and far between and entire floors nearly empty businesses are asking hard questions. As leases come up for renewal many are downsizing their space and moving to new locations.
Smart property owners know that this is the time for marketing and are merchandising their buildings with professional photography and engaging marketing materials.
Updated Design
People frequently have difficulty imagining the potential in a building when looking at unfinished space. Using photography helps prospective tenants picture its potential and may be the difference between getting or not getting someone in for a showing. Remember that most are going from more to less space, meaning there will likely be money in the budget for extras. Show a cool contemporary look that they might never have thought of.
Show Upgraded Offices
Most companies likely prefer their staff to be in the office, so are looking for ways to entice them back. Upgraded or “wow” space compared to their old office is a great start. Show employers how you can get people back into the office with better design, amenities, and features. Great office space may get employees wondering if working at the kitchen table or in the finished basement is really that great after all. Use photography to capture their imagination.
Enhanced Conference Space
For companies with remote workers, there is a need to bring people in weekly or monthly for meetings. Show them how you can provide pleasant and comfortable conference rooms that will draw people back in. Cramped windowless meeting space is out, and contemporary windowed space is in. Use photography to illustrate the potential.
Now is the Time for Marketing
As leases expire post-Covid many companies are rethinking workspace in what may become known as the great office upheaval. Property managers and building owners must seize this opportunity to redefine and market their buildings for a new era. A part of that marketing effort is professional photography that showcases your space and helps potential clients see the potential in your building.
We Can Help
As a photographer, I never settle for just a group of pictures; rather, I shoot images that build into a narrative. On every project, I offer two essential services at no charge to you:
- A free brainstorming session to identify the right story
- A free pre-shoot walk-through to stage shots and identify opportunities to get the perfect narrative
At Shupe Studios, our goal is to wow your audience. If you’re in the Boston area or greater New England, please reach out, and let’s work to get your space leased.