As a professional photographer I find that summer is an ideal time for capturing images of people at work. One of the key reasons is that with the sun shining brightly, people often look more vibrant and energetic. This is not just due to the natural light but also because of the general mood uplift that comes with warmer weather. Compared to the winter months, when employees are bundled up in heavy clothing, summer allows for more expressive and relaxed portraits. The contrast between a summer worker and a winter-clad employee can be quite striking, emphasizing the seasonal differences in attire and demeanor. Also, warmer weather creates a vibrant backdrop that enhances any scene's natural beauty and energy – contrasted to a more lifeless, sometimes dreary background found in winter.
Updating Your Visual Library
Incorporating self-perform images (people at work) into your shoots during the summer is a smart strategy to keep your visual library current and relevant. My objective with self-perform images is capturing spontaneous moments and authentic interactions. These images can be invaluable for marketing materials, social media content, and company archives. I like to capture a variety of shots, from candid portraits to action shots of employees engaged in their tasks.
Contrast this image with the one directly below. Both are similar images but the summer photo provides a more vibrant backdrop.
Summer Projects in the Northeast
Capture dynamic shots of seasonal industries such as construction, and landscaping.
Here in the Northeast summer is peak time for outdoor projects. Construction sites, for example, are often in full swing, offering a plethora of dynamic scenes to capture. You might find workers pouring concrete, erecting steel structures with cranes, or building walls. Seasonal industries like landscaping, tourism, and home improvement provide excellent action shots showcasing the industry and your organization. This is also a training intensive time of year with new hires, summer interns, and new product introductions. Showcase your commitment to training programs and education with photos in social media, your website, and brochures. The diversity of tasks happening during summer creates a rich collection of images that tell a comprehensive story of your company's operations.
Highlight training and educational programs in social media to attract job candidates.
The Company Summer Gathering
Another aspect of summer photography is the opportunity to capture the company's summer gathering. These events are perfect for shooting the entire team together, especially when everyone is in a good mood and dressed more casually. Company gatherings often feature relaxed and congenial atmospheres, which translate well into photographs. Group photos taken during these events can be used for various purposes, from internal newsletters to annual reports, highlighting the camaraderie and team spirit within the company.
Planning and Execution
When photographing people at work, I strive for authenticity by capturing candid moments that reflect the nature of their tasks and interactions. My goal is to create a visual narrative that resonates with your audience and accurately represents your company's culture and activities. To make the most of summer photography, careful planning and execution are essential. On each project I start by working with you to identify key moments and activities that you want to capture. I then coordinate with project managers and team leaders to ensure access to sites and events on the right days and times.
Create a visual narrative of your company’s employees and your culture
Let’s Get You on the Schedule
Summer provides a unique and vibrant backdrop for professional photography, making it an excellent time to update your visual library with self-perform images. The warm weather, extended daylight, and bustling project activities offer countless opportunities to capture dynamic and engaging shots. Additionally, company summer gatherings present a chance to photograph the entire team in a relaxed and congenial setting. By planning strategically and focusing on authenticity, you can create a compelling collection of images that showcase your organization's vitality and teamwork. Summer goes quickly so let’s get you on the schedule for photography during July and August.