I make it a point to keep up with the latest technology and incorporate it into my workflow. It makes a world of difference in the quality of the end product I provide to my clients and the results they achieve in their marketing efforts.
As a case in point, although I can’t control the weather on shooting days (yet) technology allows me to do the next best thing.
A while back I had a shoot scheduled for an apartment complex patio at twilight. The day was clear and beautiful until an hour before the shoot. As we prepared, including a lot of lifestyle staging, the sky became overcast and dull. I was able to edit the shot in Adobe Photoshop and after a lot of work provided the picture on the right to my client, a big improvement.
However, that was before the latest updates from Adobe Photoshop. With advanced technology I get a superior result in less than half the time. Take a look at that original photoshoot and what I was able to do in minutes with new technology.
Before
After
Here is another example
If you notice not only did I change the sky, I automatically filled holes in the trees, plus adjusted the overall color and feel of the building to match the new warm tones of the sunset. With my library of skies I can find the perfect option for any situation plus I can do it quickly and efficiently. A better photo at less cost is music to my client’s ears and great for me too because I deliver a better end product.
Good to Great
Below are two other projects from this month. In the first case my client wanted to showcase their newly designed roundabout. We had the picture but my client wanted to show its use by multiple residents, both large and small, on multiple types of vehicles. Presto - more people on bicycles, and a pickup with a trailer. It would have taken hours to get those included during the shoot but we did it in minutes in our studio. You will also notice other enhancements – a brighter day, a nicer sky, better foliage, new grass, and colors that pop.
In the shot below we see a similar situation but indoors. As above, we took a shot from good to great. They wanted the TV turned on and lots of little distracting items removed like emergency lights, fire alarms, and ceiling fixtures…plus we added a little pop to the color.
It used to be that we took what mother nature gave us or an interior shot simply was what it was. Sometimes it was great and other times not. However, using the latest technology we are able to modify and perfect pictures to levels unimaginable a few years ago – both quickly and effectively. Advancing technology has enabled us to provide a better product in less time, with less cost.
If you are a Builder, Architect, Developer or Property Manager and need the best, we are here to help. Let us take your properties from good to great. Whether outdoors or inside we have the tools to create spectacular pictures on unspectacular days.
Want to learn more about Photoshop?
At its Adobe Max conference Adobe announced many new features across their platform. One of the most exciting is the ability to replace a sky as I’ve demonstrated above. For those of you who work in Photoshop and want to learn more, take a look at the following tutorial by Adobe Evangelist Terry White. The section about creating new skies begins at 4:36 – you will enjoy it: https://www.youtube.com/watch?v=5B_SErwk_JY