So, your architectural photographer just handed off your photos. What now? While you probably had a project in mind for your photo shoot, you could be doing a lot more with your digital photography to increase your online presence and find more clients and investors for your business. Let’s look at the top four places to showcase those new building photos.
Your Website
Hopefully, this is already one of the reasons you got your new architectural photography. If not, it should be. Replace older images on your site, build out some new slides for the homepage, or even create a gallery to show off your new photos. If your photos contain new additions or services, make sure to update your website to match.
See the highlighted sections for your gallery and how to add a photo.
Google is the gateway to the internet and is probably how many of your clients access your website. Noticed when you Google your business, a side panel will show up about it? That’s your Google Business page, and it will provide basic information about your site. It will also contain photos, ones you can add to. If you haven’t yet, make sure to claim your page as well.
Social Media
Images are one of the best ways to engage on social media and gain followers. Facebook is a great start (use those photos to make a new cover image for your page), but also think about the image centric platforms like Instagram and Twitter.
Where Your Clients Are
Depending on your business, there are other great places to put up your photos. Selling a home or doing residential work? Houzz or Angie’s List is a great place to put them up. Hotel photography? Get them up on listing sites like Expedia or KAYAK.
Whatever listing sites you use, make sure to get your photography up on them. Do a Google search on your business and see anywhere else it is listed. Make sure to update your photos and data there as well.
Hopefully, this has given you a few ideas on where to put those photo to good use. If you’re currently looking for an architectural photographer in the Boston area, I hope you’ll consider contacting me.